Hegyvidék Cultural Salon

GRAPHIC | 2018 | Visual identity

The new identity of the Hegyvidék Cultural Salon centers on a butterfly constructed from two line weights, visually uniting the architectural and conceptual logic of the building into one elegant emblem.

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The Hegyvidék Cultural Salon opened in 2011 and moved to its own dedicated building in 2018. Designed by architect Péter Lenzsér, the new venue embodies a modern, minimalist style with materials and spatial design that harmonize with its surroundings, radiating quiet elegance.
With the opening of the new building, the Salon sought a refreshed identity — one that would align with the new architectural environment while preserving its long-standing butterfly motif. My concept was to design a butterfly that reflects the logic of the building itself: the solidity of brick structures, the delicacy of perforated window surfaces, and the strength of metallic frameworks.

The result is a butterfly composed of dual line thicknesses — graceful yet strong, delicate yet structured — paired with a refined geometric typeface. Together, they capture the Salon’s essence: lightness, elegance, and enduring stability.