The concept behind the label design for Jásdi Winery’s 2013 Falcon Cuvée was to reinterpret the falcon motif in an abstract yet illustrative way, evoking associations related to wine tasting and sensory experience. The line-drawn feather motif symbolizes both the physical and spiritual dimensions of soaring — representing at once a part of the wing and, as a writing tool, a metaphor for intellectual flight.