This work is a tribute to Áron Jancsó (1986–2015), a leading figure of contemporary Hungarian typography. Ogaki is among his most emblematic creations: an experimental display typeface drawing on calligraphy and graffiti—subtly extravagant and delicate—building bridges between architectural and organic forms. My concept was to connect Hungarian folk tradition and craft culture with modern, urban design, situating Jancsó’s contemporary, cosmopolitan oeuvre within the cultural heritage of the Hungarian countryside.

With digitally crafted lacework, I reimagined the letter “g” in greater detail, unfolding its organic quality through traditional Hungarian visual language. I used Matyó motifs characteristic of the region my family comes from (north of the Great Hungarian Plain, eastern Hungary), where my forebears lived before my parents moved to Budapest. The piece thus has a dual intent: it celebrates Jancsó’s Ogaki while also contributing to the living continuity of Matyó visual culture.