White Salon

GRAPHIC | 2017 | Visual identity

The concept was to create a pure, refined symbol merging the elegance of a swan and the form of a hanger — expressing the essence of this long-established bridal salon.

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Fehér Szalon / White Salon is a family-run bridal salon that has been operating for over 15 years, offering more than 500 exclusive wedding and evening dresses with custom accessories. At the client’s request, the visual identity highlights purity, lightness, and timeless elegance — the salon’s defining aesthetic.
The minimalist logo combines the graceful whiteness of a swan with the outline of a hanger, symbolizing both beauty and craftsmanship. A delicately drawn, airy typeface complements the emblem, reinforcing the brand’s refined femininity and sophistication.